Honor to Release Small Folding Screen Phone

TapTechNews May 28th news, in the media group interview session after the Honor 200 series new product launch event on May 27th, Honor CEO Zhao Ming once again mentioned the upcoming Honor small folding screen phone.

When asked about how to view the industry positioning of Honor's small folding when many manufacturers have already given up on small folding products while Honor still insists on launching a small folding screen phone, Zhao Ming responded: Why some brands have given up on the evolution and development path of small folding, it is because the characteristics and advantages of small folding have not been fully presented.

Zhao Ming further emphasized: What more distinctive characteristics can a small folding have to be excavated, and how to present more special value. I think many times it is a lack of imagination, and the value excavation is not enough. You have to make a unique and distinctive value proposition. Honor does many things differently from others in many fields, and you will find that more and more people follow us. This time when we do small folding, we are also thinking and conceiving our solution for doing small folding along this logic.

At present, Honor only has the inner folding large folding screen and the outer folding large folding screen products. And according to the recently released 2024 first quarter China mobile phone market tracking report by International Data Corporation (IDC), Huawei firmly ranks first with a market share of 44.1%, and Honor accounts for 26.7%, ranking second.

Similarly, according to the latest report of market research organization Techinsights, in the first quarter of 2024, Huawei topped the global folding screen phone market, followed by Samsung and Honor. In the category of large folding screen phones, Honor has a strong momentum and ranks second globally in market share.

In the second half of last year, Honor made efforts in the folding screen phone market and successively released three flagship-level and thin large folding screen products: Honor Magic V2, Honor VPurse, and Honor Magic Vs2, and brought a series of innovative technologies such as the Butterfly Hinge, the Luban Titanium Alloy Hinge, the aerospace-grade magnesium alloy thin material, the self-developed shield steel material, the titanium alloy 3D printing process, and the Qinghai Lake battery. The three products have received high recognition in the industry, enabling Honor to grow rapidly in the folding screen market. Among them, the performance of Magic V2 is the most outstanding. In the third quarter of last year, Honor Magic V2 led all folding screen products in the third quarter and won the first place in the folding screen market. In the interview, Zhao Ming straightforwardly said that even if the engineers of competitors disassembled Honor Magic V2, digested the technology and absorbed it and then imitated, it would take at least half a year or more.

Obviously, sales volume and market reputation have injected more confidence and momentum into Honor' s upcoming small folding product.

According to the previous TapTechNews exclusive scoop, currently, Honor's supply chain is purchasing the largest outer screen in the small folding industry. In addition, in early April, many Weibo bloggers had previously reported that the Honor small folding phone has the largest outer screen among current small folding phones, and the functionality, interestingness, and screen quality of the large outer screen may be important highlights.

In addition, the previous scoop information also shows that this small folding phone is the result of Honor's two-year planning. In addition to the largest outer screen, the fuselage will also take the delicate and thin as the selling point. At present, the thickness of the small folding screen phones after being folded is about 15mm-17mm, such as the recently released Huawei Pocket 2. The unfolded thickness is 7.35mm. Judging from the scoop information, the Honor small folding is obviously much lower than this thickness data.

With the release of the Honor small folding, Honor will officially enter the small folding screen market and have a head-on competition with products like Huawei Pocket 2. The industry obviously has extremely high expectations for this product. So what surprises will Honor bring next? How will it subvert everyone's perception of small folding? We can really look forward to it.