Tmall Announces 618 Event Details and Changes

TapTechNews May 16 news, Tmall announced today that the 618 event will be on sale at 8 pm on May 20. Tonight (May 16) at 8 pm, search for '88VIP coupon' on Tmall to get a large amount of coupons in advance for the 618 event.

TapTechNews noticed that e-commerce platforms such as Taobao and Tmall have been doing pre-sales for 10 years. Initially, this mechanism was designed to help merchants prepare goods in advance and reduce logistics pressure, but in the past two years, it has affected user experience. Earlier, it was reported that Taobao and JD.com have both canceled the pre-sale mechanism for this year's 618 event, and now this news has been confirmed.

Prior to this, JD.com had announced that the 618 promotion event this year will start selling in stock at 8 pm on May 31. During the promotional period, the same product from merchants can participate throughout the event, and it also encourages merchants from all categories to participate.

According to official information released by JD.com, on the evening of May 31, JD will also start the billion subsidy day, June 2 is the 9.9 free shipping day, and June 3 is the super live streaming day.