BMW's Response to Rumors of Resuming Price War in Chinese Market

TapTechNews September 24th news, last week there were media reports that BMW, due to a significant decline in sales after price hikes, is now'restarting' the price war and significantly reducing the prices of its models to achieve this year's sales target.

In response to this rumor, a relevant person from BMW China responded to the Shanghai Securities News on September 24th, stating that in 2024, the competition in the Chinese auto market has further intensified, and almost all brands are facing the same challenges. However, BMW has not made any adjustments to the suggested retail price recently. Authorized dealers independently determine the retail price according to the market situation, and the final transaction price is affected by the specific transaction situation.

According to TapTechNews' previous report, in July this year, there were revelations that due to the price war causing severe losses in stores, BMW would stabilize the price by reducing the sales volume to ease the operating pressure of the stores.

In response to the rumor that BMW China will withdraw from the price war, BMW China responded at that time, stating that in the second half of the year, BMW in the Chinese market will focus on business quality and support dealers to make steady progress.

Related Reading:

BMW Was Exposed to Return to the Price War: The Pure Electric Flagship i7 Has the Highest Drop of $86,000 (555,000 yuan), and Executives Once Said'It's Unsustainable'.