MediaTek Outperforms Qualcomm in 5G Smartphone Chip Market in Q1 2024

TapTechNews July 12th news, the market research organization Omdia released a report on July 8th, stating that in the 5G smartphone market, the shipment of MediaTek chips in the first quarter of 2024 was 53 million, compared with 34.7 million in the first quarter of 2023, it increased by 52.7% year-on-year and exceeded Qualcomm Snapdragon chips.

The report said that the shipment of Qualcomm Snapdragon chips in the first quarter of 2024 was 48.3 million, remaining stable compared with the first quarter of 2023 (47.2 million), with a year-on-year increase of 2.3%.

The report said that MediaTek's share in the 5G smartphone market rose from 22.8% in the first quarter of 2023 to 29.2% in the first quarter of 2024, while the share of Qualcomm Snapdragon decreased from 31.2% to 26.5% during the same period.

Omdia believes that the reason why MediaTek can surpass Snapdragon in the 5G smartphone market is mainly because there are more and more phones equipped with 5G chipset with a price less than $250 (TapTechNews note: currently about 1817 Chinese yuan), and MediaTek dominates this market segment.

Figure 2 shows that the shipment of 5G smartphones under $250 (TapTechNews note: currently about 1817 Chinese yuan) has increased by 62%, from 38.7 million units in the first quarter of 2023 to 62.8 million units in the first quarter of 2024.

This is especially beneficial to MediaTek, because in this price range, MediaTek is the first choice for 5G phones, while Snapdragon is in a leading position in mid-range 5G phones, and Apple dominates the high-end market.

Including chips such as Exynos, Google Tensor, Kirin and Unisoc, the total accounts for 17% of the shipment. Due to the high shipment of Huawei Mate60Pro and Nova12 series, the market share of Kirin chips has further increased.