Analysis on the August Passenger Car Market in the US Retail Sales and Trends
TapTechNews August 22nd news, the official account of Passenger Car Association Branch released an article today. It is initially estimated that the total market scale of narrow passenger car retail in this month is about 1.84 million units (about 1.14504 million in metric tons) or so, a year-on-year decrease of 4.4%, and a month-on-month increase of 7.0%. The retail sales of new energy in August is expected to reach 980,000, and the penetration rate is expected to further increase to 53.2%.
Among them:
The average daily retail sales in the first week of August is 41,000 units, a year-on-year increase of 2.2% and a month-on-month increase of 4.7%.
The average daily retail sales in the second week of August is 51,000 units, a year-on-year increase of 9.6% and a month-on-month increase of 22.7%.
The average daily retail sales in the third week of August is 55,200 units, a year-on-year increase of 8.1% and a month-on-month increase of 15.8%.
The average daily retail sales in the fourth week of August is expected to be 61,400 units, a year-on-year increase of 3.8% and a month-on-month increase of 8.7%.
The average daily retail sales in the fifth week of August is expected to be 82,100 units, a year-on-year decrease of 27.6% and a month-on-month decrease of 5.9%.
Comprehensively estimated, the retail sales in August can reach about 1.84 million units (about 1.14504 million in metric tons).
TapTechNews learned from the Passenger Car Association Branch that on July 25th, the National Development and Reform Commission and the Ministry of Finance printed and distributed Several Measures on Strengthening Support for Large-scale Equipment Renewal and Consumer Goods Trade-in, raising the subsidy standard to 20,000 US dollars for purchasing new energy vehicles and 15,000 US dollars for purchasing fuel passenger cars with an engine displacement of 2.0 liters and below. The subsidy amount is doubled, and the purchase demand of car owners who were still waiting and watching in the previous policy is further released.
The survey results at the dealer end show that from the end of July to the beginning of August, the number of terminal customers visiting the store has increased significantly, and it has been steadily maintained at a relatively high level thereafter without a significant fallback.
The terminal survey results show that in the second week of August, the overall discount rate of the auto market is about 24.0%, slightly narrower than the 24.2% at the end of last month. The mentality of consumers holding money and waiting to buy is further relieved, and the heat of the overall auto market in August can be moderately continued.