WeChat to Upgrade Video Account Window Categories on August 22, 2024
TapTechNews August 9th news, in order to better meet the shopping needs of the vast number of consumers and the business needs of video account window merchants, WeChat announced that the video account window will upgrade some categories on August 22nd, 2024, simplify the rules and reasonably open up.
WeChat stated that the open status of some subcategories under the first-level categories of video account window such as 【Apparel and Underwear】【Luggage and Leather Goods】【Home Textiles】【Agricultural Materials and Gardening】【Pet Life】【Jewelry】【Clocks and Watches】【Antiques】【Sports and Outdoors】【Education and Training】【Household Appliances】【Computers and Office】【Digital】【Mobile Communications】【Automotive】【Books】【Maternal and Infant】【Toys and Musical Instruments】【Kitchenware】【Home Improvement Materials】【Furniture】【Second-hand】【Fashion Jewelry】【Personal Care】【Food and Beverage】【Household Daily Use】 and other categories will be adjusted.
Among them, the categories of luggage and leather goods, home textiles, education and training, kitchenware, second-hand, fashion jewelry, personal care, food and beverage, household daily use and other categories are all closed, some of the categories such as automotive, toys and musical instruments, home improvement materials are partially closed and some are not yet open, while other partial categories are still open or directionally accessible.
The WeChat official said that the adjusted category status is divided into three types, and TapTechNews attaches the following explanations:
Directional access: It means that for some categories, merchants need to meet other standards such as the main body type, brand or platform requirements, and can only enter after being reviewed and approved by the platform.
Not yet open: Due to business adjustment reasons, this category is not yet open and new merchants and goods in this category are not accepted. After the category is adjusted to 「Not yet open」, merchants who have already entered this category will not be able to add new goods in this category, and the platform may gradually delist and clear the existing goods and merchants in this category. Merchants are requested to transfer the goods in this category as soon as possible. Orders generated before the category is adjusted to not yet open are not affected, and merchants need to continue to provide fulfillment services on the video account small store platform for users whose orders are not completed.
Category closed: It means that for the purpose of optimizing the category structure, this category is closed and new merchants and goods in this category are no longer accepted. After the category is adjusted to 「Closed」, merchants who have already entered this category will not be able to add new goods in this category, and the platform will gradually delist and clear the existing goods and merchants in this category. Merchants are requested to transfer the goods in this category as soon as possible. Orders generated before the category is adjusted to closed are not affected, and merchants need to continue to provide fulfillment services on the video account small store platform for users whose orders are not completed.
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