African Smartphone Market Update Tecno, Samsung, and Xiaomi Lead in Q1 2024
TapTechNews June 14th news, according to the data report of the African smartphone market in the first quarter of 2024 released by Canalys on June 12th, Tecno, Samsung, and Xiaomi ranked the top three. Among them, Xiaomi's shipment volume increased by 115% year-on-year, and the market share increased from 6% to 11%.
1. Tecno: The shipment volume in the first quarter of 2024 was 9.5 million units, an increase of 36% year-on-year, and the market share was 52%. (1 million = 1000000)
2. Samsung: The shipment volume in the first quarter of 2024 was 3.8 million units, a decrease of 14% year-on-year, and the market share was 21%. (1 million = 1000000)
3. Xiaomi: The shipment volume in the first quarter of 2024 was 1.9 million units, an increase of 115% year-on-year, and the market share was 11%. (1 million = 1000000)
4. realme: The shipment volume in the first quarter of 2024 was 0.6 million units, an increase of 56% year-on-year, and the market share was 4%. (1 million = 1000000)
5. OPPO: The shipment volume in the first quarter of 2024 was 0.6 million units (the specific accurate number is different from that of realme), a decrease of 1% year-on-year, and the market share was 3%. (1 million = 1000000)
The total shipment volume of African smartphones in the first quarter of 2024 was 18.2 million units, an increase of 3.5 million units year-on-year, with an increase rate of 24%.
Analyst Manish Pravinkumar said, "In 2024, the ultra-low-end market in Africa (TapTechNews note: priced below $100, that is, below 725 Chinese yuan) will see a 13% growth. Xiaomi and Tecno are actively expanding product lines in this price range to meet the strong demand of the market."
In the first quarter of 2024, Tecno maintained a strong growth momentum by relying on entry-level models and consumer upgrades. Xiaomi achieved a 333% growth rate in the ultra-low-end market with the help of sub-brand Redmi's digital series and A series. The realme brand is building a brand new Note series to further consolidate its shipment volume in the ultra-low-end market.
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