Apple Employees Buying iPhone 16 Series via Employee Discount, Demand Signals

TapTechNews September 19th news, Tianfeng International Securities analyst Ming-Chi Kuo tweeted on the X platform today (September 19th), indicating that currently there are Apple employees who have purchased the Apple iPhone 16 series through the employee discount price.

Ming-Chi Kuo said that usually in the past, Apple employees had to wait for several weeks after the new iPhone was released before they could buy the new model at the employee discount price, and he believes this may be one of the signs that the initial demand for the iPhone 16 series is lower than expected.

TapTechNews reported on September 16th that this source has already predicted that the iPhone 16 is not a super cycle. Combining the data of supply chain surveys and official website pre-order results, it shows that the sales of the new iPhone have not met expectations.

Ming-Chi Kuo predicted that the first-week sales volume of the Apple iPhone 16 series is 37 million units, a 12.7% year-on-year decrease compared to the sales volume of the iPhone 15 series, and one of the important reasons is that the sales volume of the iPhone 16Pro series is lower than expected.

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