TapTechNews July 11th news, according to 36Kr today citing sources close to Kuaishou, the strategic cooperation between Kuaishou and Meituan has expired and renewed recently, and the cooperation between the two sides will be comprehensively upgraded. According to the agreement, in the next three years, the cooperation space between Kuaishou and Meituan will expand to the "Hundreds of Cities and Thousands of Stores" across the country.
Relevant data of Kuaishou shows that in June this year, the GMV of Meituan merchants on the Kuaishou platform increased by more than 38 times year-on-year, and the order volume increased by more than 10 times year-on-year. Some relevant people disclosed that this cooperation between Kuaishou and Meituan is not just limited to the "introduction of goods" dimension. The supply provided by Meituan to Kuaishou will expand from group buying products to "voucher products, membership goods, flash sale items" and other coupling forms of various marketing forms, and Kuaishou and Meituan will also do "more fundamental and systematic product construction" to ensure a smooth user experience.
A Kuaishou employee said that the richness of goods determines the efficiency of person-goods matching and also directly determines the level of user experience. "Kuaishou, which started from content, never lacks traffic, but "high-quality goods supply" is a shortcoming.
TapTechNews attached the background of the event:
On December 27, 2021, Kuaishou and Meituan reached an interconnection and strategic cooperation. Meituan launched the Meituan mini-program on the Kuaishou open platform to provide services such as product display, online transactions and after-sales for Meituan merchants such as packages, vouchers and reservations, and Kuaishou users can directly access through the Meituan mini-program.