TapTechNews August 3rd news, according to the latest Omdia smartphone shipment forecast report, the total shipment volume in the second quarter of 2024 is 290.3 million units, a year-on-year increase of 9.3%, and a month-on-month decrease of 3.2%.
TapTechNews attached the performance of each brand as follows:
Samsung's shipment volume is 53.7 million units, a year-on-year increase of 0.7%, and a month-on-month decrease of 11.2%;
Apple's shipment volume is 45.6 million units, a year-on-year increase of 5.6%, and a month-on-month decrease of 10.1%;
Xiaomi's shipment volume is 42.3 million units, a year-on-year increase of 27.4%, and a month-on-month increase of 3.7%;
Vivo's shipment volume is 26 million units, a year-on-year increase of 16.6%, and a month-on-month increase of 13%;
Transsion's shipment volume is 25.5 million units, a year-on-year increase of 4.1%, and a month-on-month decrease of 7.3%;
OPPO's shipment volume is 25.2 million units, a year-on-year increase of 1%, and a month-on-month decrease of 0.8%;
Honor's shipment volume is 15.5 million units, a year-on-year increase of 9.9%, and a month-on-month decrease of 6.1%;
Motorola's shipment volume is 13.5 million units, a year-on-year increase of 29.2%, and a month-on-month increase of 3.8%;
realme's shipment volume is 12.3 million units, a year-on-year increase of 21.8%, and a month-on-month increase of 21.8%;
Huawei's shipment volume is 11.7 million units, a year-on-year increase of 58.1%, and a month-on-month decrease of 10.7%.
The senior research manager of Omdia's smartphone research team, JustyHong, said: The recent smartphone market is experiencing accelerated polarization. The mid-range market is shrinking, while the proportion of the low-end and high-end markets is increasing. Therefore, although brands with a relatively high proportion of low-end and high-end smartphones are increasing their shipment volumes, brands with a relatively high proportion of mid-range smartphones are struggling.