Global Smartphone Shipments in Q2 2024 Growth and Brand Performances

TapTechNews August 3rd news, according to the latest Omdia smartphone shipment forecast report, the total shipment volume in the second quarter of 2024 is 290.3 million units, a year-on-year increase of 9.3%, and a month-on-month decrease of 3.2%.

Global Smartphone Shipments in Q2 2024 Growth and Brand Performances_0

TapTechNews attached the performance of each brand as follows:

Samsung's shipment volume is 53.7 million units, a year-on-year increase of 0.7%, and a month-on-month decrease of 11.2%;

Apple's shipment volume is 45.6 million units, a year-on-year increase of 5.6%, and a month-on-month decrease of 10.1%;

Xiaomi's shipment volume is 42.3 million units, a year-on-year increase of 27.4%, and a month-on-month increase of 3.7%;

Vivo's shipment volume is 26 million units, a year-on-year increase of 16.6%, and a month-on-month increase of 13%;

Transsion's shipment volume is 25.5 million units, a year-on-year increase of 4.1%, and a month-on-month decrease of 7.3%;

OPPO's shipment volume is 25.2 million units, a year-on-year increase of 1%, and a month-on-month decrease of 0.8%;

Honor's shipment volume is 15.5 million units, a year-on-year increase of 9.9%, and a month-on-month decrease of 6.1%;

Motorola's shipment volume is 13.5 million units, a year-on-year increase of 29.2%, and a month-on-month increase of 3.8%;

realme's shipment volume is 12.3 million units, a year-on-year increase of 21.8%, and a month-on-month increase of 21.8%;

Huawei's shipment volume is 11.7 million units, a year-on-year increase of 58.1%, and a month-on-month decrease of 10.7%.

The senior research manager of Omdia's smartphone research team, JustyHong, said: The recent smartphone market is experiencing accelerated polarization. The mid-range market is shrinking, while the proportion of the low-end and high-end markets is increasing. Therefore, although brands with a relatively high proportion of low-end and high-end smartphones are increasing their shipment volumes, brands with a relatively high proportion of mid-range smartphones are struggling.

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