Global Smart Sweeping Robot Market Update Chinese Manufacturers Shine
TapTechNews September 19th news, the
In the first half of the year as a whole, with the upgrade of product functions, the pace of new product launches of sweeping robots has accelerated, and the increase in the proportion of high-end line products shipments has driven up the average unit price, and the domestic market rose to 485 US dollars in the second quarter.
The report also said that Chinese manufacturers have accelerated the pace of going global, especially in developed countries' markets. Domestic all-round sweeping robots have rapidly seized market share with their performance advantages. Stone Technology's shipments ranked first globally this quarter, and this is also the first time a Chinese manufacturer has topped the smart sweeping robot market.
TapTechNews attached the ranking of the top smart sweeping robot manufacturers in the global market in the second quarter of 2024 as follows:
1. Stone Technology
Stone Technology achieved the first in both volume and amount in the global sweeping robot market in the second quarter. Thanks to Stone Technology's perfect global distribution network, its products have shown extremely strong competitiveness in the global range, especially in the developed countries' markets where it started its overseas expansion earlier, and its offline channels have obvious advantages over other Chinese manufacturers. It was the first to enter the high-entry offline large supermarkets in the North American market and rapidly enhanced its brand influence through its brand-owned stores. The V series and G series products have undergone significant upgrades in aspects such as thin body, navigation and obstacle avoidance, and hair entanglement in 2024, and continue to increase in volume.
2. iRobot
iRobot's current shipments are mainly concentrated in the United States, Japan and Western Europe. With strong brand stickiness, it still has a good performance in the mid-range market. But its product functions are relatively single, and the integration progress of the sweeping and mopping integration is later than that of competitors, and the configuration of high-end product line models is relatively weak compared to that of competitors in the same price range, and its market share has continued to decline in recent quarters.
3. Ecovacs
Ecovacs has performed well in the high-end market, in the Chinese market, Ecovacs still remains the first in shipments for many consecutive quarters. Its advantage in the domestic market is mainly reflected in the offline channel layout. By laying out offline sales outlets, it has formed extensive regional coverage and provided sales support for tapping the potential of the lower market. In the overseas market, Europe is the main area for Ecovacs' overseas expansion.
4. Xiaomi
Xiaomi positions in the entry-level market in its overseas expansion in Europe and has strong competitiveness in the low and medium price range. With the help of its numerous product lines in the ecological chain and brand influence, its overseas expansion coverage is wider, and it also has certain influence in the Asia-Pacific, Africa, and Latin American markets in addition to the developed countries' markets.
5. Dreametech
Dreametech's sweeping robot products are aimed at the high-end market, and the global average unit price in the second quarter has exceeded 700 US dollars, the highest among all manufacturers, and has approached 800 US dollars in the North American market. In recent quarters, Dreametech has迎来高速增长 in the overseas market, especially in the European, Australian and Southeast Asian markets, and its flagship models have maintained the lead in the online channels.
The report mentioned that in the second half of 2024, the global sweeping robot market is expected to ship 10.25 million units, and the full-year 2024 is expected to increase by 7.5% year-on-year. The competition focus of product performance will revolve around the ultra-thin body, bottom lift height, and obstacle-crossing height required to solve the cleaning blind area. At the same time, for the hair entanglement problem, manufacturers will also continue to carry out differentiated product upgrades in aspects such as roller brush anti-entanglement technology and large suction power.