Alibaba's Lingxi Interactive Entertainment Undergoes New Organizational Changes
TapTechNews June 21 - The president of Alibaba's Lingxi Interactive Entertainment, Zhou Bingshu, released his first letter to all employees today and announced a new organizational structure. Many business backbones born around 1990 have stepped up to core management positions, indicating that the younger management team of Lingxi Interactive Entertainment is fully taking over.
The all-employee letter announced the appointment of several studio and mid-office heads in the new organizational structure. Among them, Chen Zhi is the executive head of the Plain and Ordinary Studio, assisting Zhou Bingshu in managing the studio's R & D business and team building. Zhu Jian is the head of the marketing mid-office, Chang Guo is the head of the art mid-office, and Xiaohuo is the head of the platform business line. They are all outstanding representatives of the middle generation of Lingxi Interactive Entertainment. In addition, several young faces have also appeared in the new core management committee.
Zhou Bingshu mentioned in the all-employee letter, We will firmly be a company driven by product power and continuously create a diverse, inclusive, agile and flexible corporate culture, keeping Lingxi always young and energetic.
TapTechNews learned from public information that Lingxi Interactive Entertainment is a game brand under Alibaba Group that integrates research and operation. It launched several self-developed game works such as Records of the Three Kingdoms: Strategy Edition in 2019. In September 2020, Lingxi Interactive Entertainment was upgraded to an independent business unit, managed by Alibaba partner Yu Yongfu.
In January this year, the chairman and CEO of Ali's Great Entertainment, Fan Luyuan, announced that he would manage Lingxi Interactive Entertainment on behalf of the Alibaba Group. He put forward the basic principles for the future development of Lingxi Interactive Entertainment: embrace AI, embrace globalization, embrace the producer-centered system, adhere to R & D leading the business, and give sufficient support, sufficient space, and good incentives to potential young producers.
The original head of Lingxi Interactive Entertainment business, Zhan Zhonghui (Dingdang), released an internal email in March this year and announced that he would step down at the end of the fiscal year (March 31), and his position was taken over by Zhou Bingshu (Uncle Bing), the producer of Records of the Three Kingdoms: Strategy Edition.