Analysis of the Evolution of the Automobile Market and the Status of New Energy Vehicles in China
TapTechNews September 27th news, on the evening of September 21st, the CCTV Finance program Dialogue aired The Evolution of the Automobile Market, inviting representatives of car companies and experts in the field of new energy vehicles, focusing on the evolution of the automobile market from auto shows to production lines, from live broadcasts to going overseas.
The CEO of Lantu Automobile Technology Co., Ltd., Lu Fang, said in the program:
Over the past period of time, Lantu has made a major shift in the development concept. Originally, it was about what luxurious configurations to provide to users, but actually just piling up configurations is not enough, and now the product competition is highly homogenized. We still have to meet users' advanced experiences through luxurious configurations, so that when users experience this car, they feel that this is indeed an advanced car that can bring me convenience and a good experience. Only in this way are users likely to pay for it.
Fang Yunzhou, the founder and chairman of Nezha Automobile, talked about the issue of car manufacturing costs:
The (penetration rate) of new energy vehicles has gone from 5% to 50% in three to four years, and the innovation of the scale effect has reached a relatively balanced stage, and it is almost impossible to drop significantly anymore. Because the hardware cost is already there. What is the competition in the future? The competition is whose software ability and OTA upgrade ability is faster, and how the car completes the interaction with the user through large models and artificial intelligence in the aspect of intelligence, and the iterative speed will become faster and faster.
Zhang Hongyu, the deputy general manager of Chery Automobile Co., Ltd. and the general manager of the iCAR brand business department, said:
Competition is actually not an expedient measure, but requires ability. Having the ability to keep the price low and still make money, and being able to be high-quality and sustainable is a good thing for both consumers and the industry. Black technology talking about showing off is essentially a kind of ability. Olympic champions are all showing off their skills, solid foundation and physical qualities, still because the foundation is solid, otherwise it can't be shown off.
TapTechNews learned from the latest data of the Passenger Car Association Branch that the penetration rate of new energy vehicles in China has exceeded 50% for two consecutive months, which means that after China's new energy vehicles have ranked first in the world in production and sales for nine consecutive years, they have gradually begun to become the mainstream in the domestic market.