TapTechNews June 26th news. During the 15th anniversary live stream of Bilibili (also known as B Station) tonight, Chen Rui, the chairman and CEO of Bilibili, gave a speech. He said that nearly 70% of post-90s generation (including post-00s) in China are monthly active users of Bilibili.
Chen Rui also said that it's hard to imagine that there are 10 million people who spend more than 360 days a year on Bilibili. At the same time, there are about 20 million users who are present every month. And 75% of the officially registered members in 2018 are still active on Bilibili this year.
It is said that the users who joined in the first year of Bilibili's founding in 2009, their average age has exceeded 35 years old this year, and 68% of this batch of users are still active on Bilibili.
Although they are already 35 years old, they are still watching anime and playing games. It can be seen that the heart of the anime fans is always passionate. It was this group of passionate anime fans who built the Bilibili community 15 years ago. Up to now, Bilibili has accommodated nearly 70% of Chinese young people, which is itself a very passionate and anime-related story.
Chen Rui said, On the 15th birthday of Bilibili, we also want to give this group of unchanged anime fans a small gift, a coin like Misaka Mikoto, and we specially made this coin into a gold coin. Thank you to this group of users, and thank you for your support to Bilibili over the years.
He said, We have investigated Chinese Internet products and found that Bilibili is the only Internet platform in China that has maintained high growth for 15 consecutive years, and the user stickiness has not been diluted during the growth process, but is still going up.
Bilibili (B Station) released the financial report for the first quarter of this year as of March 31 on May 23. The data shows that the quarterly revenue was 5.665 billion yuan, compared with 5.1 billion yuan in the same period last year and the market expectation of 5.6 billion yuan, with a year-on-year increase of 12%.
The net loss of Bilibili in this quarter was 764.6 million yuan, compared with a net loss of 629.6 million yuan in the same period last year. If not in accordance with the US generally accepted accounting principles, the adjusted net loss was 455.9 million yuan, narrowing by 56% year-on-year.
TapTechNews summarizes the detailed data:
Value-added services: The turnover of value-added services was 2.529 billion yuan, an increase of 17% compared to the same period last year, due to the increase of the turnover of live streaming and value-added services.
Advertising: The turnover of advertising was 1.669 billion yuan, an increase of 31% compared to the same period in 2023, mainly due to the optimization of the advertising products provided by the company and the improvement of advertising efficiency.
Mobile games: The turnover of mobile games was 983 million yuan, a decrease of 13% year-on-year, mainly due to the decrease of the turnover of several old games. The company's exclusively licensed strategy game Three Kingdoms: Strategizing the World is scheduled to be released on June 13, 2024.
IP derivatives and others: The turnover of IP derivatives and others was 484 million yuan, a decrease of 5% compared to the same period in 2023.
Chen Rui said that the daily active users of Bilibili increased by 9% year-on-year to 102.4 million. The monthly active users in the first quarter also hit a new high of 341.5 million, an increase of 8% year-on-year. Users continue to remain highly active, and the average daily usage time of users reaches 105 minutes, setting a new historical high.