Hisense Japan Aims to Strengthen White Goods Business

TapTechNews October 4th news, according to a report by Kyodo News of Japan today, Li Wenli, the president of Hisense Japan Co., Ltd., was recently interviewed and said that the company plans to strengthen its white goods business in Japan.

It is reported that in the field of television, the company acquired Toshiba's REGZA in 2018, achieving growth in which the combined market share including Hisense products exceeded 40%. In the field of white goods, acquiring the business of a Japanese manufacturer may also be one of the options.

Li Wenli disclosed that the company has not yet acquired a Japanese enterprise in the white goods field, and compared to television, the improvement of product strength is relatively slow. If the white goods business of a Japanese manufacturer is acquired, it will help acquire technology.

Li Wenli emphasized that the company has advantages in scale and cost. It established a research and development center in Japan three years ago and hopes to catch up with Japanese manufacturers in technology within three years.

TapTechNews note: White goods is a specific category name for a classification of home appliances. White goods refer to electrical products that can replace people's household labor, mainly including washing machines, some kitchen appliances and improving the living environment and raising the material living standard (such as air conditioners, refrigerators, etc.).

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