Walt Disney to Raise Disney+ Subscription Price and Crack Down on Password Sharing

TapTechNews August 7th news, The Walt Disney Company plans to increase the subscription price of its streaming service Disney+ on October 17th, with a maximum increase of 25%. Bob Iger, the chief executive of Disney, disclosed that Disney+ will start to seriously crack down on password sharing behavior in September.

In fact, this plan has been brewing for a long time, and Disney has already introduced the relevant plan as early as a year ago. Before that, Netflix had successfully implemented an anti-password sharing strategy and achieved remarkable results.

If it is found that someone is using a non-personal account, Disney+ will prompt the user to register their own account. In addition, Disney also said that it will launch an additional paid sharing function, but there are currently no specific details about this service. The company only said that it will analyze your account usage to ensure that Disney+ and Hulu subscriptions are only used for the same family.

Referring to Netflix's password sharing crackdown measures, this kind of detection is mainly based on data analysis such as IP address, Wi-Fi network, account activities, and device ID to determine whether the device logged into the current account is actually associated with the main location of the account. For Netflix, this strategy has undoubtedly achieved very good results, and the number of its paid subscribers has also迎来了 a significant increase.

The Disney streaming service (including Hulu and ESPN+) will also increase in price starting from October. The Disney+ subscription plan with advertising will increase from $7.99 per month to $9.99 (TapTechNews note: currently about 71 Chinese yuan), and the ad-free package will increase from $13.99 per month to $15.99 (currently about 114 Chinese yuan).

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Disney Adjusts Disney+ Streaming Service: Expands Content, Subscription Fee Increases by up to 25%