Jaguar Land Rover Dealers in China Face Challenges with Increasing Losses and Changing Situations

TapTechNews August 14th news, according to Blue Whale News report, many Jaguar Land Rover dealers said that due to the current increase in terminal discounts, some dealers have a situation of selling more and losing more.

According to the survey results of the Automobile Dealer Inventory in July 2024 released by the China Automobile Dealers Association, the inventory depth of Jaguar Land Rover (TapTechNews note: the ratio of the inventory in the current month to the sales plan in the next month, and it is considered reasonable between 0.8 and 1.2) is the highest among all brands and reaches 2.55.

A Jaguar Land Rover dealer in Guangzhou said that many of the cars in their store are in a state of selling at a loss: Of our 12 cars, except for (Land Rover) Range Rover and Defender which are profitable, the other 10 are losing money.

Taking Guangdong Province as an example, the Jaguar and Land Rover brands had previously laid out a channel network in ten places such as Guangzhou, Shenzhen, Dongguan, Huizhou, Shantou, Zhongshan, and Zhuhai, but currently dealers in Qingyuan and Zhanjiang both show that only after-sales services are provided.

The Zhanjiang dealer responded that they are not selling Jaguar Land Rover currently, only after-sales, We have now changed to selling other brands.

Jaguar Land Rover's global CEO Adrian Mardell disclosed in a public interview in July that in order to optimize the brand structure and improve the overall profitability, the Jaguar brand is planning to significantly reduce and eliminate some existing models.