TikTok Launches 'TikTokSymphony' AI Suite for Marketers

TapTechNews May 23rd news, TikTok announces the launch of the TikTokSymphony (Symphony) AI suite for brand owners to use, which will help marketers write scripts and produce videos.

TapTechNews learned from the official TikTok that 61% of users shop directly on TikTok or buy after seeing an advertisement, 59% of users use TikTok to decide which game to download, and 52% of users even research cars because of the TikTok content they see.

The TikTokSymphony suite includes an AI video generator named SymphonyCreativeStudio (Creative Studio). TikTok said that this tool can generate TikTok-appropriate videos with only a small amount of information provided by advertisers. This video generator can also provide ready-made videos for brand owners based on TikTok Ads Manager assets or product information.

SymphonyAssistant is an AI assistant that helps advertisers generate and optimize scripts and provides suggestions to improve the quality of their advertisements. Brand owners can ask the AI assistant to write a few catchy lines for their new product launch, and can also ask the AI assistant to show the currently popular content on TikTok, or generate some ideas for promoting new products for a specific industry.

SymphonyAdsManagerIntegration (Advertising Management Integration) can automatically repair and optimize existing videos, and this tool can be used to beautify the videos that advertisers have already created to make them more eye-catching.