Decline of Tesla Model Y's Sales in Europe, Volkswagen's Rise

TapTechNews June 25 news, after Tesla Model Y became the first electric vehicle to top the sales chart in Europe in 2023, the situation reversed drastically in just a few months. According to the latest data from Dataforce, the sales of Model Y in Europe in May this year decreased by 49% compared to the same period last year, with only 10,582 units sold, and its ranking also dropped from the champion position to the 18th.

The reasons for the decline in sales may be multiple. The purchasing enthusiasm of European consumers for electric vehicles has weakened, and in addition, subsidy policies in some countries have been cancelled, and the strike of dockworkers in Sweden has affected the delivery of Tesla, etc.

TapTechNews noticed that while Tesla is having a hard time, Volkswagen is celebrating. In May, two models under Volkswagen were in the top two of the sales list. Although the T-Roc was launched in 2017 and is about to be updated, its sales still increased by 12% compared to the same period last year. Currently, the T-Roc temporarily ranks first. The updated Volkswagen Golf ranked second in May. The Golf has been one of the best-selling models in Europe for decades, but in recent years, as consumers have shifted to crossovers and SUVs, the Golf's sales have started to decline. The newly updated Golf maintains a simple style in appearance, and the interior is brand new, solving the much-criticized button design problem of the eighth-generation model launched in 2019, regaining its former glory, and the sales increased by 28%.

The third is the Dacia Sandero. Although the Sandero narrowly lost to the Model Y last year, it has performed strongly overall this year and has held the sales champion position for five consecutive months.

It should be noted that the currently released data has not been finally confirmed. According to AutoNews, with the summary of all market statistics, the Golf is likely to surpass the T-Roc and take the sales champion position. The current tentative ranking is that the T-Roc sold 19,748 units, the Golf sold 19,333 units, and the Sandero's sales decreased by 10% to 18,676 units.