TapTechNews July 16th, Daily Economic News reported that JD Retail will integrate all-site resources to carry out a continuous project about low prices - 'JD Super 18'.
Since July, from 8 p.m. on the 17th of each month to the whole day of the 18th, JD will launch some high-value products with a fixed price of 18 yuan ($2.50). In the first-phase activity to be launched tomorrow, there will be product sets with a daily selling price of tens of thousands of yuan, as well as products like Moutai worth thousands of yuan.
It is reported that, different from JD's previous big promotion activities, the products with a selling price of 18 yuan in this activity will not be released 'in one go', but will be put on the shelves in batches in a random time and random location manner, and users need to browse the activity page frequently to have a chance to snap up.
The new activity is also a continuation of the entire JD's low-price strategy. According to TapTechNews' previous report, in March last year, JD launched the 10-billion-subsidy channel, and then successively launched measures such as the 9.9-free-postage channel and the reduction of the free-postage threshold. JD Joybuy was re-adjusted and renamed 'Joybuy Self-operated', focusing on the full trusteeship model, intending to further enter the low-end market. The first JD Outlets offline store in the country is also making preparations for landing.