NetEase's World of Warcraft-related Activity

TapTechNews August 23rd news, the World of Warcraft operation team (TapTechNews note: belonging to NetEase) yesterday released an announcement on the official website of World of Warcraft in the Chinese mainland server, stating that the NetEase DD Find Someone to Guide activity that had previously triggered a lot of discussions among players has been taken offline.

The original text of the announcement is as follows:

Dear players: Today, the official operation team of NetEase's World of Warcraft received feedback from the player community that NetEase's new Internet product NetEase DD launched a summer activity Find someone to Guide, and it triggered a lot of discussions among players. We immediately started communication with colleagues from NetEase DD. After negotiation, the activity has been taken offline at present. NetEase DD is a tool software independently operated under the NetEase Group and is currently in the internal testing stage, and its operation behavior has autonomy. Before the launch of this activity, there was a lack of timely synchronous communication within the group, thus causing distress to the community, and we deeply apologize. In the future, we will strengthen the cooperation communication mechanism and supervision process for various tool softwares, and always take the long-term healthy development of the game and serving the needs of the majority of players as the only goal, and prevent the recurrence of such activities that cause distress to the game community.

NetEase's World of Warcraft-related Activity_0

A screenshot of the page saved by the NGA forum user Flip the Fleeting Years shows that the Find someone to Guide of NetEase DD is essentially an activity where a DD specially invited ace team leads paid players to kill the raid boss of World of Warcraft.

NetEase's World of Warcraft-related Activity_1

According to Clause 1.C.iii of the Blizzard Battle.net End User License Agreement for the Chinese mainland server, Battle.net users agree not to use the platform or game for any unauthorized commercial purposes under this agreement, including providing game-related services in the form of power-leveling, renting out game passes or game accounts, etc. in exchange for compensation:

NetEase's World of Warcraft-related Activity_2

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