Chinese Smart Phone Shipments in Q2 2024 Growth and Brand Rankings

TapTechNews August 5th news, according to the latest data from Techinsights, in the second quarter of 2024, the shipment of Chinese smart phones increased by 5% year-on-year to 67.4 million units.

TapTechNews attached the specific brand rankings:

Vivo shipped 13.1 million units, a year-on-year increase of 13.9%, with a market share of 19.4%;

OPPO (including OnePlus) shipped 11.2 million units, a year-on-year decrease of 8.2%, with a market share of 16.6%;

Huawei shipped 10.4 million units, a year-on-year increase of 56.8%, with a market share of 15.4%;

Honor shipped 10.3 million units, a year-on-year decrease of 4.6%, with a market share of 15.3%;

Xiaomi shipped 10 million units, a year-on-year increase of 16.3%, with a market share of 14.8%;

Apple shipped 9.5 million units, with a market share of 14% (the agency did not announce the year-on-year data).

The report shows that Vivo's growth is mainly driven by the low-end Y series and the high-end X series; OPPO has adopted a cautious strategy in the release of new products, focusing on the bestselling quality products; Although Huawei shows strong performance in the Chinese market, its growth has slowed significantly compared to previous quarters.

In addition, Honor has strengthened its mass market product line, including the mid-to-high-end Honor 200 series and the entry-level Changwan 50 series; Xiaomi's growth is mainly due to the achievements of the manufacturer in 618 and the recovery of the expansion of the offline channel; Due to the significant price discounts on the iPhone 15 series and old iPhone models and the channel promotion during 618, Apple's decline in China has eased in the first quarter of 2024.

Techinsights analyzed that due to the normalization of inventory levels and more aggressive promotional activities by manufacturers, the market continued the recovery trend of the first quarter of 2024. Nevertheless, consumer demand remains weak.

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