NetEase Cloud Music Cracks Down on Brushing Volume Black Industry

TapTechNews on August 8th, it was learned from the official of NetEase Cloud Music that NetEase Cloud Music announced on the 6th that it will severely crack down on the brushing volume black industry. The official said that such behavior of artificially increasing the number of plays and downloads through technical means not only seriously violates the legitimate rights and interests of the vast number of musicians and the platform, but also damages the healthy ecosystem of music dissemination, and is also suspected of multiple illegal crimes.

The NetEase Cloud Music side claims that in recent years, it has continuously carried out special governance of the black industry, effectively improving the ability to identify, exclude and combat the brushing volume behavior, and has investigated a number of illegal personnel who sell brushing volume services through the Internet in the recent special actions. The relevant illegal elements mainly artificially increase the number of plays and downloads by using virtual players and automated tools, and then obtain improper economic benefits, which has constituted fraud.

NetEase Cloud Music also warns the platform musicians this time: Do not participate in any form of brushing volume behavior. If the relevant accounts are judged to be illegally brushing volume, a series of punishment measures of different degrees will be implemented, from traffic restriction to permanent cancellation of the creator's identity, depending on the severity of the situation, and the right to pursue legal liability is reserved.

The specific punishment measures listed by the official include current limiting, recovering income, prohibiting withdrawals, prohibiting uploading or modifying works during the punishment period, and even prohibiting logging in to the musician's account, canceling the musician's identity and permanently blacklisting, etc.