Cadillac Partners with Designer to Create Limited-Edition Sneakers and More

TapTechNews August 25th news, Cadillac teamed up with designer Dominic Ciambrone and his Surgeon team to jointly create four limited-edition sneakers that respectively pay tribute to the Celestiq, Lyriq, Optiq and Escalade IQ models.

It is known that the Surgeon team and Cadillac's designers and artisans conducted on-site cooperation at the General Motors Design Center in Warren, Michigan. Through close cooperation, the elements such as the vehicle's interior leather, sewing process, fabric pattern, and interior/exterior color matching were incorporated into the sneaker design.

Although the official did not announce too many details, judging from the released pictures, these four sneakers all adopt bright and vivid color schemes with unique styles, which may not be suitable for all consumers. These four sneakers will be exclusively sold on the Cadillac official website (CadillacSignature.com) starting from September 8th, with a price of 5,000 US dollars (TapTechNews note: currently about 35,658 RMB), and each model is limited to 5 pairs for sale.

In addition to the above four limited sneakers, Cadillac will also auction a unique sneaker inspired by the personal story of professional tennis player and Cadillac brand ambassador Francis Tiafoe. The proceeds from the auction will be donated to the Tiafoe Foundation, which is committed to providing academic support and free or low-cost tennis training programs for students.

In addition to sneakers, Cadillac has also launched other limited-edition peripheral products, including Escalade IQ jackets, Italian cashmere sweaters priced at 450 US dollars, and 50 US dollars hand-poured Detroit candles.