Flowerplus Enters Bankruptcy Liquidation, Founder's Efforts and Future Prospects

TapTechNews August 25th news, the Shanghai Third Intermediate People's Court has ruled to accept the bankruptcy liquidation case of Shanghai Fenshang Network Technology Co., Ltd. (the parent company of Flowerplus), and the case will be held in court on September 4th. In addition, the founder of Flowerplus, Wang Ke, has also been issued a consumption restriction order.

The fresh flower e-commerce Flowerplus was established in 2015 and created a daily fresh flower subscription model of 'online subscription + direct delivery from the origin + value-added services', and once launched a 99 yuan monthly fresh flower package (delivered once a week, 4 times a month).

According to the previous report of TapTechNews, Flowerplus released an all-staff letter in September 2023. Due to funding issues, it decided to enter the stage of suspension and reorganization. The official then stated that 'Flowerplus has not closed down, and the founder has not run away.'

At the beginning of this year, Wang Ke mentioned that he would sell flowers through live streaming to pay off debts. He was optimistic at that time and expected that the business volume of Flowerplus in 2024 could reach 10% of the original. At the same time, it is planned to complete debt restructuring and business transformation within 3 years and become the first in the new industry within 5 years.

Although it has entered the bankruptcy liquidation stage, currently the Flowerplus mini-program can still be ordered, and now the operating entity company of the Flowerplus mini-program has changed from 'Shanghai Fenshang Network Technology Co., Ltd.' to 'Shanghai Zaolu Network Technology Co., Ltd.', and the new company no longer sees the figure of the founder of Flowerplus, Wang Ke.

According to the Daily Economic News, the customer service said that now Flowerplus wants to operate again, and the founder is working hard to sell goods through live streaming, hoping to use the profit of new orders to fulfill old orders. 'The founder will live stream every Tuesday to Thursday at 7:30 pm, and will also update the progress or explain the latest situation during the live stream. Please give Flowerplus some more time, thank you.'