The Chinese Tablet PC Market in the Second Quarter of 2024 Growth and Trends
TapTechNews August 16 news, International Data Corporation (IDC) today released the 'Quarterly Tracking Report of China's Tablet PC Market in the Second Quarter of 2024'. IDC data shows that the shipment volume of China's tablet PC market in the second quarter of 2024 was 7.2 million units, with a year-on-year growth of 7.0%, among which the consumer market increased by 8.0% year-on-year and the commercial market decreased by 3.1% year-on-year.
After returning to growth in the last quarter, the shipment volume of Chinese tablet PCs has once again achieved a year-on-year increase, officially kicking off a new round of replacement and development cycle.
TapTechNews attached the market performance of the top five manufacturers in the shipment volume of the Chinese tablet PC market in the second quarter of 2024 as follows:
1. Huawei ranked first in the Chinese tablet PC market share, and the shipment volume in the second quarter of 2024 increased by 46.9% year-on-year. The MatePad 11.5S, which was launched in May as the first new product after the external supply crunch, became extremely popular once it was launched, promoting the rapid growth of Huawei's consumer market shipment volume in this quarter. In the commercial market, Huawei continues to maintain the lead, but there is a small gap in the medium and high price range products in the transition period.
2. Apple ranked second, and the new product launch and stocking in this quarter drove Apple's market share to rebound and return to the first in the consumer market shipment volume. However, the high pricing of the new generation of iPad Air and iPad Pro series products makes it difficult to撬动 the mainstream market demand. During the 618 promotion period, in the face of the fierce competition of domestic Android brands in terms of functions and prices, Apple's market share in China is still declining year-on-year.
3. Xiaomi ranked third in market share, and the shipment volume in this quarter hit a new high driven by online promotions. In April, Xiaomi Redmi series launched the new product RedmiPadPro to enrich the product line and further attract young consumer groups to purchase through large screen, cost-effectiveness and IP co-branding.
4. Honor ranked fourth, and there were product updates in both the consumer and commercial markets in this quarter. Among them, the tablet 9Pro is mainly for the consumer market, helping Honor enrich its own medium and high price range product layout. The new product Z7 in the commercial market has significantly improved in both screen size and performance compared to the previous two generations of products, better meeting the needs of medium and high-end industry customers.
5. Lenovo ranked fifth in market share, and both the commercial and consumer markets showed double-digit growth. Thanks to the outstanding performance of the new Pad 2024 on the e-commerce platform during the 618 promotion period, the shipment volume of Lenovo's consumer tablets has further increased, and the effective digestion of channel inventory has laid the foundation for the market layout in the second half of the year.
The report mentioned that the Chinese tablet PC market continues the development trend of large-screen upgrading.
On the one hand, the upgrade and iteration from the traditional 10-11 inches to 11-12 inches continues to advance;
On the other hand, the improvement of the tablet in performance and functions has promoted its application scenarios to expand to more professional scenarios such as study and office work, and the subsequent demand for eye protection and operational convenience has driven the market to upgrade to a larger size and continuously attracts brand manufacturers to layout here.
Driven by new products, the market share of the 12-14 inches market in the Chinese tablet PC market in the second quarter of 2024 has significantly increased, among which the shipment volume of the 13-14 inches size segment increased by 582.2% year-on-year.