Shengqu Games' Peng Cheng Appointed as CEO, Aims to Bring Company Back to the Forefront

TapTechNews August 6th news, Century Huatong's wholly-owned subsidiary, Shengqu Games, announced in an internal notice today that, "By the group's appointment, Mr. Peng Cheng, the former president of Shengqu Games, has undergone job adjustment and will take up the post of CEO of Shengqu Games. Effective immediately."

In March this year, Peng Cheng had already served as the president of Shengqu Games, taking full responsibility for the overall work of the company. In the past five months, he has promoted the sorting out of the corporate structure, clarified the business direction, adjusted the talent layout and reshaped the corporate culture, while leading the team to promote the content development and operation of products such as the new 100th district of "Blood Legend". In addition, a new product will also go online within this year.

During the 2024 Chinajoy, Peng Cheng, who was then the president of Shengqu Games, said, "My goal is to bring Shengqu back to the front line." He emphasized that the company needs to stabilize the fundamentals and explore new opportunities, get close to users and improve services. At the same time, he said that MMO is not the main direction of Shengqu in the future, and will focus on the Legend IP and support small and medium-sized publishers.

TapTechNews found out that Peng Cheng is a "post-80s" with rich experience in the game industry, and has served as the president of 7th Road, the vice president of Giant Network, and the product manager of Shanda Network, and has led many game products such as "Bubble Hall", "Legend", and "Journey".

Shengqu Games, formerly known as Shanda Games, is an online game developer, operator and publisher, and has successively launched more than 70 online games such as "Blood Legend", "Legend World", "Bubble Hall", "Dragon Nest", "Final Fantasy XIV", etc. The official claim is that it has more than 2.1 billion registered users.

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