Ford to Launch $30,000 Pure Electric Vehicle, Aims for Profitability in 2.5 Years

TapTechNews June 29th, according to CNBC, Ford CEO Jim Farley disclosed at the Aspen Ideas Festival that the company will launch a pure electric vehicle model priced at $30,000 and expects to achieve profitability in about two and a half years.

Jim Farley did not reveal the specific parameters of this pure electric vehicle model, only confirming that it was developed by Ford's 'Skunk Works' team, and the main competitors are Chinese car companies including BYD and Tesla's future entry-level models.

TapTechNews noticed that the Ford CEO stated that Ford prioritizes smaller pure electric cars rather than large pickup/SUV models because these models 'will never be able to make money (nevergoingtomakemoney)'.

As a (car manufacturer), you have to make a radical change to get a profitable electric vehicle (profitableEV). The first thing we must do is to invest all funds into smaller, more affordable electric vehicles (smaller,moreaffordableEVs), which is the real matching work cycle we have now discovered. These huge electric vehicles will never make money. The battery costs $50,000... The battery is never affordable.

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