Shanghai Baoshan Police Cracks Down on Infringement and Counterfeiting Cases through Live Streaming and E-commerce Platforms

TapTechNews, Jun 3. According to a report by The Paper today, the economic investigation team of Baoshan Police in Shanghai has been deeply promoting the "Lijian 2024" series of actions. They closely cooperate with administrative departments such as market supervision and intellectual property rights, carrying out full-scale, all-link, and whole-chain prevention, control, and governance against crimes in the field of intellectual property rights, including trademark infringement, copyright infringement, and trade secrets. They have successively cracked 4 illegal cases of infringement and counterfeiting implemented through live streaming and e-commerce platforms, arresting more than 60 criminal suspects, and the total amount involved is as high as more than $100 million. (1 yuan is approximately equal to 0.15 US dollars).

Details of the case summarized by TapTechNews are as follows (the original text only mentioned two specific cases):

At the end of last year, consumer Ms. Li reported that she bought a suspected counterfeit sunscreen of a certain brand in the short video live stream room of a well-known live streaming host. The price of this sunscreen is about one-fifth lower than the market price, the packaging is simple and there is a leakage situation, the color of the paste is significantly different from that of the genuine product, and there is a slight pain when applied to the skin. After identification, it was found that the product she purchased was a counterfeit product. Finally, the economic investigation detachment locked in on a whole-chain counterfeiting and selling counterfeit group led by two people, Li and Lin, who were engaged in production and procurement, platform listing, marketing promotion, and sales and transportation. Currently, the two suspects have been legally detained on suspicion of counterfeiting a registered trademark, and the rest of the personnel have been legally taken criminal coercive measures on suspicion of selling goods with counterfeit registered trademarks.

In March of this year, some people reported that a certain online store was selling a certain well-known brand badminton bag at a significantly lower price than the market price, and found that there were obvious differences in details from the genuine product. After being appraised by the brand owner, the above-mentioned badminton bag was a product counterfeiting the registered goods of this brand. The economic investigation detachment then immediately set up a task force to file a case for investigation. After three months, the Baoshan Police in Shanghai, with the strong cooperation of the Guangdong police, successfully detected a case of making and selling counterfeit well-known brand badminton bags, arresting more than 10 criminal suspects in the counterfeiting and selling counterfeit crime group led by Li, destroying 6 production and storage dens, seizing nearly 10,000 counterfeit well-known brand badminton bags, more than 70,000 semi-finished products and accessories, and 50,000 labels, with the involved amount of more than $10 million. The group, knowing that the bags purchased were counterfeit brand products, increased the traffic of the counterfeit-selling store through the way of live streaming drainage, and sold them through the e-commerce platform to the whole country at half the price of the genuine product.