Cadillac's Intention to Enter Hypercar Field and Future Plans

TapTechNews June 10th news, it seems that Cadillac's brand transformation journey has ushered in a new turning point. This week, Michael Simcoe, the vice president of General Motors' global design department, said in an interview with the Australian media CarSales that Cadillac intends to enter the field of supercars (hypercars) and compete with models such as the Aston Martin Valkyrie and Mercedes-AMG One.

TapTechNews noticed that when Simcoe was interviewed in Detroit, he did not explicitly confirm whether Cadillac has started to develop a hypercar, but he did not deny this possibility. Simcoe said, 'Are we capable of building a hypercar? The answer is yes. Do we want to build it? The answer is also yes,' but then he changed his tone, 'Are we building a hypercar? That's temporarily classified.'

This Australian designer said that Cadillac's hypercar can use a fuel engine or electric drive, although Cadillac has previously announced that it will fully switch to electrification by 2030.

Nowadays, it is not as surprising as it was five years ago for Cadillac (or its parent company General Motors) to enter the hypercar field. With a strong design language and a modern electric vehicle platform, Cadillac has successfully shaped a more attractive brand image and announced last year to cooperate with Andretti to enter F1 racing.

TapTechNews noticed that many brands participating in F1 races, such as Aston Martin, Mercedes, and Ferrari, will launch hypercar models, thereby linking racing sports with car manufacturing. Therefore, it makes sense for Cadillac's executives to discuss building a super highway sports car that can sell for millions of dollars and bring huge exposure to the brand.

However, before considering investing heavily in building a more symbolic hypercar, Cadillac first needs to solve the problems of its F1 project. The team originally planned to join the F1 race in 2025, but failed to get the approval of the race organizers and can only postpone the goal to 2026.

Simcoe also said that SUVs are 'a necessary evil', but Cadillac will still launch sedans because he believes that 'people who can afford it... always need a second non-SUV car'.