Nezha Automobile Adjusts R & D System, Zhang Yong Multi-Tasks

TapTechNews On May 23rd, it was reported by Everyone Auto citing multiple informed sources that on May 11th, Nezha Automobile released an announcement to all employees stating that in order to improve the decision-making efficiency of R & D business and strengthen the horizontal coordination among various businesses, and to manage the whole process through, the organization and division of responsibilities of relevant departments in the R & D system were optimized and adjusted. The purpose is to streamline the management level and transform to a strong matrix model of project management.

This media disclosed the optimized and adjusted R & D system: The original Project Management Center, Product Planning Center, Automobile Engineering Research Institute, Intelligent Research Institute, and R & D Verification Center were integrated, and a Product R & D Center was set up to coordinate business management. The related businesses of the Product R & D Center are divided into seven modules such as product management, engineering development, data, intelligent driving, cockpit, intelligent control, and verification, and another platform management module is set up to coordinate project management.

At the same time, Nezha Automobile CEO Zhang Yong also serves as the general manager of the Product R & D Center and directly manages the Product Planning Department of the Product R & D Center, and Nezha Automobile CTO Dai Dali assists in managing the daily work of the Product R & D Center.

The car media UnderstandCarEmperor verified this matter with Nezha Automobile and got a response that it is true.

Not only for product R & D, Zhang Yong has talked about marketing-related content many times this year. He once announced that in 2024, he will also serve as the general manager of the marketing company; all the marketing system stands up and re-takes up their posts; comprehensively improve marketing communication and user communication methods.

According to TapTechNews' previous report, Zhang Yong once posted on Weibo in March this year, saying, Accepting Old Zhou's criticism, learning from Lei Jun in marketing is not shameful! Zhang Yong then posted again saying that Nezha X, Nezha GT and Nezha S (all three models have been launched) in the second half of the year deserve to be re-launched once, telling a good brand story and highlighting the product highlights.