TapTechNews May 21 news, Yu Chengdong, Executive Director of Huawei, Chairman of the Terminal BG, and Chairman of the Intelligent Vehicle Solution BU, said that his own character is not very good at words, but in this industry, he has to show up.
Since this year, it has become a trend for the top leaders of car companies to go live in person. Yu Chengdong admitted that his character is not very good at words. "I remember when I was in a reunion with my teachers and classmates, I found that I went back to the past. The most silent person at the table was me. Because I'm not very good at expressing, my mind is a science and engineering mind. I didn't do well in liberal arts when I was in school, and I don't like to talk and speak very much." But after doing business, there is no way, and he has to force himself to speak, to convey the vision and requirements to the team, and set goals, and he has to speak. After doing to C products, he has to force himself to speak at the press conference. He said that he has never read the script at the press conference and always improvises on the spot.
"The rule in our industry is that the top leader, as the top leader in this field, has to go out and talk about his own products and release his own products, so that there is a traffic economy." Previously, Zhou Hongyi once said that Yu Chengdong saved the company more than a dozen billion yuan in marketing expenses, and Yu Chengdong said that it is more than dozens of billion yuan. Buying the same traffic would cost dozens of billion yuan that can't be bought.
He also said frankly that he is not very good at speaking, and he is a bit straightforward when speaking, and there are often problems. Sometimes the words are not so rigorous, and the expressed words will give others loopholes.
Talking about this year's price war, Yu Chengdong said that he can only actively respond with partners. After Lei Jun of the mobile phone peer Xiaomi came in, it brought strong traffic capabilities, which are capabilities that traditional car companies simply don't have. "Because we have been fighting side by side with Lei Jun in the mobile phone industry for more than ten years, we understand each other. We know that they will bring strong traffic capabilities, and he is the chairman, CEO, and founder who goes down in person. The traffic ability is very strong. Traditional car factories can't compete with this at all, not at the same order of magnitude, maybe two or three orders of magnitude behind."
He admitted that he also saw the shortcomings of Huawei's smart selected cars. The insufficient part is that the colors of the cars are not rich enough, the colors are too single, and the colors and wheels are not rich enough, which needs to be improved.
He also emphasized that the internal things of Huawei's smart selected cars are good, the intelligence is far ahead, the cockpit, large space, luxury, and comfort are also very leading, and the pure electric mileage achievement rate is also the industry-leading, and the product design has its own unique style.