Ubisoft's 'Assassin's Creed Shadow' Faces Criticism for Alleged Bot-Used Positive Reviews

TapTechNews September 14th news, Ubisoft's big hit this year, Assassin's Creed: Shadow, is about to be released in November. This Japanese open-world adventure game promises to bring the most ambitious Assassin's Creed experience so far. However, the game has sparked criticism for allegedly using bots to inflate positive reviews.

According to revelations from multiple game streamers and players, in the comment section of the latest trailer of Assassin's Creed: Shadow, a large number of suspected bot accounts have posted highly similar positive reviews. The names and avatars of these accounts have a high degree of consistency, and the creation time is concentrated in the recent period. The comment content is overly unified and lacks diversity.

Interestingly, even though Ubisoft desperately uses AI bots to inflate positive reviews, the World trailer of Assassin's Creed: Shadow still has more than 63,000 negative reviews, while the number of positive reviews is only 16,000.

TapTechNews noticed that this is not the first time Ubisoft has relied on bots to promote its AAA blockbusters. The game giant has previously used bots to build momentum for Star Wars: Outlaws.