Honor Releases New 200 Series Phones, Stresses on Non-Joint Name Value
TapTechNews May 28 news, on May 27, the new Honor 200 series phones were officially released. In the face of the outside world's joint name query about Honor and Yaogu, Zhao Ming, CEO of Honor, said in the group interview after the meeting: Simple joint naming has no value, and Honor still adheres to the value proposition of not having a joint name.
Previously, Zhao Ming had publicly stated that the joint name has limited improvement on mobile phone imaging, and Honor phones will not seek imaging joint names. In response, Zhao Ming explained that the cooperation between Honor and Yaogu is different from the common imaging joint names in the industry, but a joint exploration based on art and technology by both sides, and it is a deep technical cooperation born under the collision of AI technology and portrait aesthetics.
As Zhao Ming said, most of the common imaging joint names in the industry are mainly camera brands. This kind of joint name can bring the effect of borrowing the trend for the mobile phone brand in the early stage of cooperation, but as time goes by and the in-depth development of the product, the limitations of hardware-level adjustments such as lens design and lens technology will gradually be revealed, especially in the AI era, this limitation will be more obvious.
Under the continuous impact of AI technology, the mobile phone manufacturers that were previously keen on joint names with camera brands have also gradually realized that a simple joint name has no value for the improvement of imaging technology, and have successively launched their own imaging technology brands. And Honor, which realized joint names are useless earlier, takes technical cooperation as the driving force, and with the Honor 200 series, it takes the lead in presenting the new value proposition of Honor in portrait photography in the future.
It can be said that what Honor values is not the short-term popularity brought by the brand joint name, but through the in-depth technical exchanges between the two sides, using the AI ability to benchmark the whole process of Yaogu professional photography, and finally achieving the light and shadow effect comparable to that of a single-lens reflex camera. Perhaps for Honor, which advocates long-termism, in the imaging cooperation, compared to the reputation, it is more important to have strength.