Amazon's Generative AI Shopping Assistant Rufus Opens to All US Customers

TapTechNews July 12th news, Amazon announces that its generative AI shopping assistant Rufus is now open to all American customers after five months of small-scale testing.

Amazon says Rufus is designed to help you save time and make smarter shopping decisions. It can answer your various shopping needs and product questions, just like having a shopping assistant with you all the time.

Users can bring up a text chat interface by clicking an icon in the Amazon App to ask Rufus various questions, such as identifying durable outdoor speaker models, comparing running shoes or getting order updates.

TapTechNews noticed that Rufus has been trained on Amazon's catalog and web content, so it is also familiar with the life stories of celebrities, can suggest which lakes in Maine for users to visit, and can even write a short story.