Chinese Smartphone Sales Surge During 618 Shopping Festival

TapTechNews June 26th reports that market research firm Counterpoint Research released a report yesterday, indicating that during the 618 Shopping Festival (from the 21st week to the 24th week of 2024), the sales of Chinese smartphones increased by 6.8% year-on-year.

This year's 618 Shopping Festival lasted from May 20th to June 20th, which lasted longer than previous years. TapTechNews briefly introduces the situation of each mobile phone manufacturer as follows:

Huawei

Mainly due to the continuous demand for its new 5G products in the market, Huawei is the big winner during the 618 period, and the sales of smartphones increased by 42.4% year-on-year.

Huawei offers the smallest price discount, but its products such as the Mate60 series and Pura70 series are still in strong demand.

vivo

The company launched the high-end X100s series, the economical Y200 series and the mid-range iQOONeo9sPro before the event, and launched the mid-range S19 series during the event, which helped boost its sales during this period, and the sales increased by more than 12.6% year-on-year.

Xiaomi

Mainly due to the fact that Xiaomi offered a discount of up to 1,000 Chinese yuan ($140) during this period and the growth of mid-to-high-end mobile phone sales, the sales increased by nearly 12.6% year-on-year. Among Xiaomi phones, the Redmi K70 is the best-selling model during this period.

Honor

The sales of Honor increased by 4.3% year-on-year. In addition to heavy promotions, Honor also launched the mid-range product Honor 200 series during the 618 period. Popular products such as Honor X50 also contributed significantly to this growth.

Apple

Apple mainly benefited from more aggressive promotional activities and an additional week of sales prices, and the sales increased by 2.7% year-on-year. During this period, Apple offered the largest discount ever, up to 2,350 Chinese yuan ($326), to attract consumers.