Zero Run to Launch 100,000-yuan-Level A-Series Model with LiDAR and Advanced Intelligent Driving
TapTechNews June 17th, Zero Run Automobile founder Zhu Jiangming disclosed in an interview with Late Auto that the 100,000-yuan-level A-series model is expected to be launched next year and is likely to be equipped with LiDAR and advanced intelligent driving assistance.
Zhu Jiangming stated that Zero Run's strategy is to release products in four series by 2026. The C series focuses on the 150,000-yuan ($21,429) level, the A-series will be launched next year, focusing on the 100,000-yuan ($14,286) level, the D-series will be released in 2026, focusing on the 200,000-yuan ($28,571) level, and the T-series mainly for overseas markets. Then the whole product matrix will be complete.
It is worth noting that Zhu Jiangming clearly stated: The A-class car to be mass-produced next year, we also hope to have LiDAR and advanced intelligent driving assistance.
When asked, In the 100,000 to 200,000-yuan ($14,286 to 28,571) automobile market competing for cost performance, what advantages does Zero Run have? Zhu Jiangming said: In terms of cost control, we cannot be worse than BYD. Of course, this requires fine management and platform-based operation. When it reaches a certain scale, such as 1 million sales and 3 million sales, the difference in scale advantages will not be significant, and then we need more meticulous management. In addition, price is not the only condition, and users still need to perceive the power of your product.
According to TapTechNews' earlier report today, there are rumors that Zero Run Automobile will release its new compact SUV at the 2024 Guangzhou Auto Show opening in November. Now it seems more like a debut. The new car may be the first model of the A-series, and the internal code is A12.
The spy photos show that the appearance contour of this new car is relatively close to that of Zero Run C10, and the overall shape is relatively rounded, expected to be positioned as a compact SUV. According to Zero Run's current product layout, the new car is expected to offer both pure electric and extended-range power. If LiDAR, advanced intelligent driving assistance and other configurations are added, the competitiveness of this product is also very worthy of expectation.