TapTechNews, May 11th – Today, the official website, app, and social media accounts of NIO's subsidiary LEdo Auto were launched, accompanied by their first brand promotional video.
Official statement:
The journey isn't just about reaching a destination, it’s about the moments spent with family along the way. We hope this new brand will accompany every family as they grow, making life prosperous and journeys filled with laughter and joy. Every road taken with family is a path of joy.
It's worth mentioning that LEdo's first car model, the L60, made its debut in this promotional video, showcasing its rear design, including its fastback style body and split-type taillights. Furthermore, the vehicle is finished in a vibrant orange, expected to become the brand’s signature color.
NIO has announced that the LEdo brand launch event will be held at 19:30 Beijing time on May 15th, International Family Day. More details about the new car model L60 are expected to be unveiled then.
TapTechNews will continue to monitor and provide updates on this development.