Apple's Decision Not to Launch AI in EU Due to Regulatory Issues

TapTechNews reported on June 29 that on the 28th local time, Margrethe Vestager, the European Commission's competition commissioner, talked about Apple's decision not to launch its own 'Apple-branded AI' AppleIntelligence in the European Union during the question-and-answer session of 'Forum Europa'.

Therefore, the reason why Apple said they wouldn't do this is that they have an 'obligation' in Europe - that is, open competition, which has been briefly stated in the Digital Markets Act.

I find this very interesting. They said, 'We will now deploy artificial intelligence in places where we have no obligation to promote competition. I think this is the most shocking public statement, indicating that they are one hundred percent clear that this is another way to block competition and it is in an area where they have already 'gained the upper hand'.

TapTechNews appendix:

Apple announced earlier this month that due to regulatory issues, when its upcoming iOS 18 and macOS Sequoia are released this autumn, EU users will not be able to use the AppleIntelligence, iPhone Mirroring and SharePlay screen sharing functions.

Apple said in a statement to the Financial Times that due to regulatory issues related to DMA Act compliance, these functions will not be available to EU users this year.