TapTechNews July 5th news, the US Department of Justice is currently investigating Google's dominant position in the search industry, and a key component of it is the relationship between Google and Apple. Today, The Information released a new report, focusing on how Google is striving to reduce users' dependence on Apple's Safari browser before a possible outcome in the antitrust case.
The reason why the US Department of Justice sued Google is on the one hand the agreement between Google and Apple on becoming the default search engine on the iPhone. For this, Google pays Apple more than $20 billion (TapTechNews note: currently about 145.656 billion yuan) per year to maintain this status. The Department of Justice believes that this hinders competition in the search engine industry.
And today's report points out that Google hopes to increase the search share of iPhone users on platforms other than Safari. For many years, Google has been trying to persuade iPhone users to switch to Google App or Chrome browser for searching. The proportion of searches completed through the above methods has increased from 25% five years ago to no more than 30%, but when it came to the second half of last year, the increase began to stall.
According to three people who have been involved in this work, the 30% proportion is far below Google's goal - that is, by 2030, the iPhone search volume completed through its own applications reaches 50%.
However, persuading users to use its own applications instead of Safari is a challenge for Google. It's just too hard to overcome the fact that Safari is pre-installed on Apple devices! a source told The Information.
As part of the plan to promote the exit from Safari, Google executives considered limiting the AI Summary (AIOverviews) function to only available in their own apps. This means that users using the Safari browser will not see the AI Summary function in the Google search page unless they switch to the Google App or Chrome browser. But the report said that Google ultimately decided not to take this measure.
However, the AI Summary function mainly promoted by Google also caused a gaffe once. Some netizens were looking for a solution to the problem that the cheese doesn't stick to the pizza in Google search, and the AI directly gave a summary guidance at the top, which seemed decent but had a hidden trap. You can also add 1/8 cup of non-toxic glue to the sauce to make it more sticky.