JD.com fined for alleged unfair lottery sale
TapTechNews, June 14. According to the report of The Paper, the Banan Market Supervision Administration of Chongqing has concluded the investigation of the suspected unfair lottery sale of Chongqing Jingdong Haijia E-commerce Co., Ltd., and the latter was fined $7,798.77.
It is understood that the incident originated from the use rights of prizes such as the AITO M9 car, a single-family mansion in Yangzhou, and a theme apartment in Beidaihe provided by JD.com in the interactive session of this year's CCTV Spring Festival Gala, and their market prices all exceeded the requirement in the relevant regulations that the highest amount/market price of the lottery sales by the operator shall not exceed $7,798.77, and thus was fined $7,798.77 by the regulatory authorities.
TapTechNews noted that during this year's 618 period, JD.com announced the launch of JD.com 618 Happy Night together with Hunan Satellite TV and Mango TV, and there are still words such as logging in to JD.com to participate in the activity and giving away the use rights of 21 cars and the use rights of a villa in Altay in its promotional language.
In 2020, the State Administration for Market Regulation formulated and promulgated the Interim Provisions on Regulating Promotion Behaviors, which further regulated the promotional business activities carried out by operators in the form of lottery sales. The new regulations clarify the types of lottery sales, refine the recognition criteria of improper lottery sales behaviors, increase the maximum prize amount of lottery sales from the original $806.45 to $7,798.77, and also set out the obligations of operators in the process of lottery sales, providing more clear guidelines for enterprise compliance.
Among the lottery products in JD.com 618 Happy Night, in addition to the above-mentioned 21 cars and the use rights of a villa in Altay, JD.com will also give away Huawei all-in-one products, Apple full-series products use rights, Sony all-in-one products, etc., all marked with specific values not exceeding $7,798.77.