OPPO's Largest Flagship Store to Open in Guiyang on October 1st

TapTechNews September 28th news, the OPPO | OnePlus flagship store (Guiyang MixC World Store) will open on October 1st, which is the largest flagship store of OPPO nationwide.

The president of OPPO China, Liu Bo, told Daily Economic News and other media:

Currently, the offline sales volume has shrunk significantly. In the face of this situation, the brand needs to focus on core customers and core stores more. In terms of channels, wherever young people are, we pay more attention. Now, more and more young people are shopping in urban ShoppingMalls (large shopping centers) and parks, and OPPO has been turning in this direction recently. The change of the retail channel changes with the user's time, wherever he (the user) spends more time, we also need to change accordingly.

Li Jie, the vice president of OPPO China, said that OPPO's flagship store strategy has initially achieved results. The Zhengjia store (OPPO Guangzhou Zhengjia Flagship Store) has been in operation for more than a year, and the current monthly average sales exceed 4.5 million yuan, the Zhengjia flagship store is the store with the largest single-store sales volume among all mobile phone brands in Guangzhou.

TapTechNews learned that in the future, OPPO also plans to successively establish flagship stores in places like Wuhan. In terms of site selection strategy, it will give priority to super first-tier cities, first-tier cities, and provincial capital cities with active business.