LeDao Motors Unveils L60 with Design by Former Bentley Designer

TapTechNews May 14th - LeDao Motors has released the official teaser image of the LeDao L60, and the new car will be officially launched on the evening of May 15th.

According to the introduction, the LeDao L60 was designed by Raul Pires, the former Bentley designer who completely changed people's perception of Bentley's appearance, and the current Vice President of Global Design at LeDao. The overall design of the vehicle adopts the WAYUP concept of 'rising sun'.

The official statement mentioned, 'WAYUP rising sun' is the iconic design language of LeDao Motors, inspired by the dynamic uplift of the brand logo. The LeDao L60 outlines the highly distinctive 'rising sun' front and tail lights through the minimalist lines that constantly climb upwards around the vehicle, embodying the beautiful meaning that every family's life can 'rise and become better'.

As shown in the image, the front headlight assembly of this new car adopts a split structure, with an L-shaped daytime running light style on the top and a single strip design for the high and low beam lights below. The front hood also has a raised rib design, showing a sense of power.

Referring to previous reports by TapTechNews, the first model of LeDao, the L60, had already appeared in promotional videos, showcasing its rear design, including its sloping body and split tail lights. In addition, the video vehicle uses a vibrant orange color scheme, which is expected to become the brand's flagship color.

Related Readings:

《NIO's Li Bin: ONVO LeDao positions itself in the family car market, the logo is an upward road》

《NIO LeDao's first new car L60 appears in brand promotional video, featuring sloping design + orange paint》

《Reports claim NIO LeDao L60 model will be released in mid-May: equipped with AC slow charging port, supports 800V platform》

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