TapTechNews May 17th news, information shows that recently Beijing Chezhixing Car Rental Co., Ltd. was established, with the legal representative being Ke Yan (currently the senior vice president of Li Auto), and the registered capital is 1 million Chinese yuan. The business scope includes small and mini passenger car rental business services, car sales, online ride-hailing taxi business services, etc. The equity panoramic penetration map shows that this company is wholly-owned by Beijing Liding Auto Sales Co., Ltd. under Li Auto.
Previously, according to 21st Century Business Herald, it was learned from multiple independent sources that after the May Day holiday, Li Auto is conducting a new round of company-wide personnel optimization, and the overall optimization ratio exceeds 18%. The 2023 financial report shows that there are nearly 31,600 people in Li Auto. According to the optimization ratio, this round of optimization involves more than 5,600 people.
On April 1st, Li Auto announced the new car delivery data in March and the first quarter of this year. 28,984 vehicles were delivered in March and a total of 80,400 vehicles were delivered in the first quarter, far less than the previous delivery plan of 100,000 vehicles in the first quarter. TapTechNews noticed that Li Auto also lowered the annual delivery target, changing the 800,000 annual delivery target to 560,000 to 640,000, a decrease of 160,000 to 240,000. In April, the sales of Li Auto still did not show significant improvement. In April, Li Auto delivered 25,787 new cars, a year-on-year increase of 0.4%. Only about 106,000 vehicles were delivered in the first four months, which is far from the annual planning target.