TapTechNews reported on June 19th that with the successful conclusion of the 618 shopping festival, Honor officially announced its 618 achievements. Specifically, the sales of Honor's folding screen phones increased by 179% during 618. Among them, the newly released Honor Magic V Flip, with its explosive pre-sale results, firmly took the championship throne in the small folding screen category. The Honor 200 series also won the new product champion on all platforms, and Honor's PC and wearable product lines also achieved remarkable results.
According to TapTechNews' earlier report, during the 618开门红 period, Honor's folding screen family made a comprehensive effort and its year-on-year sales increased by 269%; the Honor 200 series swept through 618 and won the new product sales championship.
The performance of Honor's folding screen family in the 618 shopping festival shows Honor's innovative foresight and deep strength in the field of folding screen technology, and also provides valuable experience and direction for the Chinese smartphone industry to enter the high-end market.
At present, Honor and Huawei are the only two manufacturers in the domestic folding screen market that master three folding technologies: vertical folding, horizontal inner folding, and horizontal outer folding. Honor CEO Zhao Ming said in a recent interview with the media: Honor has completed the technical reserves of all folding screen categories.
With the official launch of Honor Magic V Flip, Honor will become the only manufacturer with all forms of folding screen products on the market. At the same time, it has three different forms of folding screen products, such as large outer folding (Honor V Purse), large inner folding (Magic V2, Magic Vs2), and small folding (Magic V Flip).
The price of Honor's folding screen will also range from 4,999 yuan to 15,999 yuan. It is one of the few brands that has pushed the price of the folding screen to the high-end market above 15,000 yuan while also setting off a folding screen popularity storm with a price of 5,000 yuan.
Data from the market research organization Techinsights shows that in the first quarter of 2024, Honor's folding screen market share ranked third globally and in Western Europe and second in China; the large folding screen ranked second globally, in Western Europe and in China. With the official launch of the Honor Magic V Flip small folding on June 21st, the sales of Honor's folding screen family will move towards a new peak.