Samsung Dominates Global TV Market in Q1 2024

TapTechNews May 21st news, according to the latest data released by the market research agency Omdia, In the first quarter of 2024, Samsung's market share in global TV sales was 29.3%, with an advantage of more than 10 percentage points over the second place, and it has been the champion of the global TV market for 19 consecutive years.

Compared with the fourth quarter of 2023, Samsung's global battery sales share increased by 1 percentage point, and its sales share in the global TV market was 18.7%.

Samsung TV, which announced this year as the year of AI TV at CES held in Las Vegas earlier this year, further consolidated its position as the industry leader with strong sales in the first quarter of oversized high-end products led by NeoQLED, as well as QLED and OLED.

In the high-end TV market above $2500, Samsung maintained a solid leading position with a revenue share of 53.2%, and also performed strongly in the market above $1500, with a share of 55.2%.

TapTechNews learned from the report that due to the strong sales of the 98-inch product, Samsung's share in the 75-inch and above super-large market reached 29.6%, and its share in the 80-inch and above market reached 34.4%.

At the same time, Samsung OLED has been growing steadily since its launch in 2022, and its sales have also exceeded 1.6 million units since its launch, and its market share has reached 27.0%, accounting for more than one quarter of the total global OLED TV sales.