Xiaomi's Selling Cars at a Loss Draws Criticism, Lei Jun Responds

TapTechNews August 22nd news, this morning the news that Xu Jiye, the person in charge of Jiyue PR, blasted Xiaomi for selling cars at a loss has aroused the attention of netizens. The relevant screenshot shows that Xu Jiye, the suspected person in charge of Jiyue Automobile's PR, posted in his WeChat Moments, saying that selling cars at a loss is dumping and made fierce criticism about it.

The media Red Star Capital Bureau verified this matter with Xu Jiye himself, and the other party said: The WeChat Moments is mainly for friends, expressing some personal views, only in the WeChat Moments, specifically not confirming or disproving it. Regarding the above incident, Xiaomi said No response for now.

TapTechNews attached the previous context:

Xiaomi Group announced the latest 2024 Q2 results last night. A total of 27,307 units of Xiaomi SU7 were delivered in the second quarter, and the auto sales revenue reached 6.4 billion yuan, with a gross profit margin of 15.4%. The net loss of Xiaomi's smart electric vehicle in the second quarter was 180 million yuan and it is still in continuous investment. Based on this calculation, the loss per Xiaomi car is more than 60,000 yuan.

This morning, the topic about the loss of Xiaomi cars also topped the Weibo hot search.

Xiaomi founder, chairman and CEO Lei Jun responded in his Weibo: Making cars is very hard, but success must be very cool! Xiaomi cars are still in the investment period, and I hope everyone understands.

Later, some media showed pictures saying that Xu Jiye, the PR person in charge of Jiyue Automobile, blasted Xiaomi and Lei Jun for selling cars at a loss in the WeChat Moments. The screenshot shows that Xu Jiye believes that selling cars at a loss is dumping and made fierce criticism about it.