E-book Reader Market Update Entering the Color Era
TapTechNews June 3rd, according to data monitored by Lotu Tech released today on the electronic ink screen of e-book readers from January to April in 2024, it is mentioned that the current market is still dominated by black and white screens, and the sales of related electronic ink screen tablet computers account for up to 91.4%. (Note: In the United States, the unit for sales usually uses 'units' instead of '台'.)
However, TapTechNews found from the report released by Lotu Tech that in terms of trends, the penetration of color screen products is increasing year by year. In 2022, the proportion of color screens was only 2.7%, it increased to 4.2% in 2023, and doubled to 8.6% in the first four months of 2024.
In this regard, Lotu Tech believes that nowadays the market is gradually entering the 'color era'. The rapid development of color e-paper tablet products mainly benefits from three characteristics: 'eye-pleasing', 'price reduction', and 'improved screen quality'. Under the environment of the prevailing colorization trend, a series of products with relatively high cost performance have received wide attention, gradually guiding the market into the situation of color reader competition.
Lotu Tech said that the Leaf3C e-book reader released by Onyx in March this year led the market. In just about 2 months after its release, the sales volume of Leaf3C immediately became the first among the online sales volumes of Chinese color e-paper tablets, and the cumulative online sales volume in the first 4 months of this year is close to 7,000 units. (Note: '台' is translated to 'units'.)
Looking forward to the future, Lotu Tech believes that in the future, as the upstream supply chain further matures in technology and capacity is released, the number of brands布局 in the color e-paper office notebook track will also gradually increase. Combined with the improvement of consumers' awareness, the entire e-paper tablet industry will welcome the 'color era' in all categories and all-round, including readers, office notebooks, and study notebooks.