Liu Qiangdong's Speech on Employees and 'Brother' Definition

TapTechNews May 26th news, Interface News released today the online speech of Liu Qiangdong on May 24th. After announcing a 20% to 100% salary increase for all purchasers and marketers, Liu Qiangdong gave a 'wolfish talk': 'Whether it's the industries we go deep into or the internal and external environment, we can never continue to let a large number of employees lie down and sleep soundly.'

'(Some people say) I have to turn off the lights and sleep for two hours every noon. If the company can have good performance, and the salary can keep rising continuously, and we can realize our dreams, and let each of our brothers really do something awesome in a lifetime, that's impossible.'

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'If your performance is good, you can never need to work overtime, and the company will always love you and always give you a very good income treatment. If your performance is not so good and only reaches the average level, as long as you work hard, the company will never fire you. But for those who have poor performance and never work hard, this company can never tolerate, not even one (company can't), and will be gradually eliminated through various means.'

Liu Qiangdong talked about the definition of 'brother' again this time. 'I also know that everyone has different choices in life. We also have employees who enjoy life more, life first, career/work second, and don't want to fight, I can understand. This is not wrong, but I can only say that you are not our brother, but a passerby. What is a passerby? That is, you are neither my friend nor my brother nor my enemy. We should not work together, because your existence will seriously damage the interests of our brothers who are struggling, which is seriously unfair to them.'

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According to TapTechNews' previous report, Liu Qiangdong once said straightforwardly at the executive meeting on the 24th: 'Anyone who has long-term poor performance and never struggles is not my brother.' Another news said that there is an employee in JD.com who clocks in on behalf of others for nearly a hundred days a year and leaves work at four o'clock every day, but can get the full salary. According to statistics, the monthly number of clocking in on behalf of others inside is as high as 14,000 times.

Related reading:

'The news said that Liu Qiangdong mentioned the 'brother theory' again today: those with poor performance and no struggle are not brothers.'

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