Apple Sets Higher Shipping Target for iPhone 16 Series, But Faces Challenges
TapTechNews July 11th news, Bloomberg today (July 11th) posted a blog stating that Apple has informed its suppliers and partners that the shipping target of the 2024 iPhone 16 series models needs to increase by 10% compared to the iPhone 15 series (81 million units), and it should at least exceed 90 million units.
Bloomberg said that Apple is very optimistic about the shipping volume of the iPhone 16 series models, and one of the important driving factors is AppleIntelligence introduced in the iOS 18 system, which can greatly enhance the product competitiveness and stimulate users' upgrade demands to attract them to purchase.
Bloomberg also pointed out that there are still uncertainties in the Chinese market for Apple's iPhone 16 series. The official has not announced AppleIntelligence's partners, and the news said that there is no relevant cooperation agreement reached yet.
There are also problems in the promotion of AppleIntelligence in the European market. In the initial stage of this function's launch, only American English is supported, and it will not be launched in the EU market after the iPhone 16 series is launched. Apple stated in June this year that it needs more time to consider how to make AppleIntelligence comply with the requirements of the Digital Markets Act.
TapTechNews reported on July 9th that Apple's main contract manufacturer, Foxconn, has started the peak season recruitment. It is reported that the hourly wage at the Foxconn factory in Zhengzhou Airport has increased to 25 yuan ($3.60) currently. Although it has not reached the level of more than 30 yuan ($4.30) during the period of the most shortage of manpower, this wage level is still relatively high in the current assembly line recruitment market.
If workers choose the rebate model, they can get an additional 7500 yuan ($1088) bonus after being on the job for 90 days. Foxconn's factory in Longhua, Shenzhen has also started large-scale recruitment, but only the 3W business group that needs to wear dust-free clothing and produce camera modules can provide a high hourly wage of 25 yuan ($3.60), and the hourly wages of other business groups are about 21 yuan ($3).
